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Susan O'Handley
Mobile & Internet Media Services




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Is your marketing mobile-friendly? We can help!


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Why Mobile Marketing?

WhyMobile1

Mobile Usage

Device Usage Expands

Your customers are using mobile devices such as tablets and smart phones. Stay competitive through use of affordable and convenient mobile marketing services.

Sources: GoogleMobile; Gartner, 2010; Google Internal Data, 2011; Cisco, 2011

WhyMobile2

Mobile Expectations

The Customer Experience

People using mobile devices such as tablets and smart phones expect content to be formatted for their ease of use. We help to develop mobile pages that are easy to read and easy to use on any mobile device.

Sources: GoogleMobile; Compuware, "What Users Want from Mobile," 2011

WhyMobile3

Mobile Experience

Customer Response

Bad mobile experiences can result in businesses losing customers. Prepare your mobile site with consideration for your customer's experience. Give it thought comparable to what you would give to your product displays.

Sources: GoogleMobile; Compuware, "What Users Want from Mobile," 2011

WhyMobile4

Mobile Connections

Search and Response

Your customers are using their tablets and smart phones to find businesses in the area. Central NY Mobile Marketing can make sure you are being found!

Sources: GoogleMobile; Google, "The Mobile Movement: Understanding Smartphone Users," 2011

WhyMobile5

Mobile Pages

The Apps are Inside

Users prefer to research, shop and review from your mobile site instead of a 3rd party app. Your internal applications allow customers to easily respond directly from within your mobile page.

Sources: GoogleMobile; Adobe Systems Adobe Mobile Experience Survey, 2011; eMarketer, 2011

WhyMobile6

Mobile Purchasing

Be Mobile Friendly

User-friendly and well-designed mobile pages can result in increased engagement and better relationships with your customers along with increased sales.

Sources: GoogleMobile; Lightspeed Research, 2010; Google "The Mobile Movement: Understanding Smartphone Users," 2011

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Mobile Marketing Programs Overview

  • Central NY Mobile Marketing provides avenues for businesses to promote their information through marketing dedicated to Smartphone and Tablet users which serve a greater market every month.  Our programs and services help to engage this growing consumer market through the following programs and services.

    • QR Code Programs: 

      QR Codes are becoming ever more present in our world.  We help you to create your QR Code (simple or custom-branded) along with your mobile web page(s) and start a marketing program today to meet your needs!  ...Read More

    • Text Messaging Programs: 

      Recent studies show that 70% of mobile device users engage in text messaging.  Our program assists you in getting your message out to mobile devices through an affordable text message service linked to your own QR Code and mobile web page. ...Read More

    • Social Networking: 

      Send your messages to your social networking platforms all in one shot!  Our program supports multi-posting to over 20 networking channels and can add additional customized channels to serve your unique needs (administrator access required for set up). ...Read More

    • E-mail Programs: 

      Great for sending out your detailed content, our E-Mail program sends your message out to your subscribers and tracks your results. ...Read More
     
 
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Mobile Applications

Landing Pages

Our Mobile Landing Pages work as your mobile web site. Because we tie into Google Places, Google Analytics, Google Maps, and many other Google tools, they function as an interactive and engaging location-based web app for your customers.

Mobile search is changing the ways consumers shop and connect with businesses.

“Mobile turned a corner this year,” said Karim Temsamani, vice president of mobile ads at Google. “It’s not just that more people are using smartphones and tablets (though the numbers are skyrocketing at an accelerating pace) it’s that a huge, and fast-growing base of smartphone users, now expect to engage with businesses on mobile.”

Your mobile landing page is the gateway to action!

Applications on your mobile landing page allow users to continue to a desired action. These are quick avenues to give your customers the information they need to take the next step. If you are creating a prospect list, you might have an application to "Click Here to Sign Up" or a "Text to Enroll" option. If you want consumers to call you, you would have a "Click to Call" application.



Examples

Application Examples

Touch to Dial opens their phone command with your phone number.
Touch for Directions opens a google map with directions to your location.
Touch to Email opens the email communication window with your email address preloaded.
Touch for Mobile Purchase allows a user to make a direct purchase for a selected product or products directly from their device (Smartphone or Tablet). Payment processing mechanism such as paypal or google cart or another merchant gateway is required for this feature.
Touch for Reviews opens your page with reviews of your business from others and allows a user to add their comments.
Touch for Video opens a custom video about your business or product.

Mobile AdWords Programs

You might consider using a Mobile AdWords Program to enhance your visibility on Mobile Devices so that your business information has increased level of placement on search engines. Our services will assist in setting up and managing your custom AdWords program. AdWords is now set up to prioritize your ads based on gps signals and geolocations. You determine your budget, our services manage your program, track your ads and report!

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