- Published on Tuesday, 07 October 2014 15:52
- Susan O'Handley, CNYMM
CNY Mobile Marketing and Bishop Printshop Partner to offer NEW CrossChannel Marketing Program, ShopLocalOtsego
OTSEGO COUNTY, NY (10/08/14): Central New York Mobile Marketing (CNYMM) of Hartwick, NY and the Bishop Printshop in Edmeston, NY have partnered to offer a new cross-channel marketing program: ShopLocalOtsego.com. ShopLocalOtsego.com pairs collaborative Every Door Direct Mail programs with a weekly email marketing campaign.
The Program, ShopLocalOtsego.com, is currently in the ‘pre-launch’ stage – subscribing both shoppers and businesses. Otsego County residents are encouraged to go online and subscribe to our email list to receive information on local offers starting in late November. Businesses can visit the website and sign up to be part of the pilot direct mail opportunity that targets the Oneonta region – one full page in a coupon booklet that will be mailed to every residence in Oneonta in time for Small Business Saturday, November 29 and the ability to message the growing list of ShopLocalOtsego subscribers each week for the following 3 months. The direct mail piece is limited to the first 27 businesses enrolled and will be closed when filled later this month. There will be a discount for those who enroll prior to October 13. The email opportunity will be available as a separate option for businesses as well as additional target market regions throughout the area that will launch in 2015.
Since marketing through traditional and modern media platforms can be overwhelming both in regards to costs and workload, this program leverages a significant cost benefit as well as full ‘done-for-you’ service to make things simple for the small business owner. While it might be out of reach for one business to direct mail to an entire target market, this program allows multiple businesses to share the production and mailing costs, making the cost per business a very reasonable marketing investment. In addition, because the program includes email marketing, the value of the opportunity extends beyond the delivery of the printed promotion. Content plans, prepared in advance, allow for changing weekly messages/offers for shoplocalotsego.com shoppers. Once the account is set up, the business owner doesn’t have to worry about anything to implement except for redeeming their offers.
All sign ups (shoppers and businesses) are taking place online at http://shoplocalotsego.com. For more information contact Susan O’Handley at CNY Mobile Marketing, (607) 643-5680 or Joel Staples at Bishop Printshop, (607) 965-8155.
Susan O’Handley operates Central NY Mobile Marketing from her family’s home in Hartwick, NY. Central NY Mobile Marketing supports non-traditional marketing and media services for businesses including mobile websites, traditional websites, text message and email campaigns, pay per click advertising, social network support, QR Codes and more. For more information, contact Susan at Central NY Mobile Marketing at (607) 643-5680, or email: firstname.lastname@example.org.
The Bishop Printshop offers fully modern print and mailing services. No matter the job, Bishop Printshop guarantees quality products, affordable pricing and friendly, professional service. For more information contact Joel Staples, (607) 965-8155, email@example.com.