Archive for January, 2012

Mobile as a trillion-dollar industry? « Consultant Value Added

Jan 25 2012

Mobile as a trillion-dollar industry? Check this… « Consultant Value Added. “Amazing article taken from “Communities dominate brands” where you’ll find, as they say, “All the Numbers, All the Facts on Mobile the Trillion-Dollar Industry”, aka mobile, and why is Google suggesting to put the best people on mobile. Those of you working in the […]

Online Ad Spending to Surpass Print for First Time in 2012 [STUDY]

Jan 25 2012

Online Ad Spending to Surpass Print for First Time in 2012 [STUDY]. For the first time in U.S. history, marketers are projected to spend more on online advertising than on advertising in print magazines and newspapers. …

Chili’s continues mobile bar code push with scannable menus – Software and technology – Mobile Marketer

Jan 25 2012

Chili’s continues mobile bar code push with scannable menus – Software and technology – Mobile Marketer. A great way to show nutritional information for menu items!

Kraft slices up 360-degree marketing campaign with QR codes – Software and technology – Mobile Marketer

Jan 25 2012

Kraft slices up 360-degree marketing campaign with QR codes – Software and technology – Mobile Marketer. Some examples of how Kraft is using mobile to engage customers!

Engagement of Your Most Valuable Customers | ClickZ

Jan 25 2012

Engagement of Your Most Valuable Customers | ClickZ. Moble provides opportunities to interact with your customers!  Nice article.

Why now is the time to optimize for mobile – Mobile Marketer – Columns

Jan 25 2012

Why now is the time to optimize for mobile – Mobile Marketer – Columns. … WITH THE UBIQUITY of mobile phones, in general, and the large and growing penetration of smartphones, mobile campaigns are one of the best places to focus your campaigns and advertising dollars.

A Guide to Mobile Advertising

Jan 18 2012

There is great information and guidance in this new publication from Mobile Marketer!  60 pages in all, but a comprehensive resource. http://www.mobilemarketer.com/cms/lib/13716.pdf  

SMS, QR codes and mobile video get vote of confidence – Mobile Marketer – Q&A

Jan 17 2012

SMS, QR codes and mobile video get vote of confidence – Mobile Marketer – Q&A. SMS, QR codes and mobile video get the vote of the top marketing executive at Syniverse as mobile channels that will gain the most marketer and retailer traction this year. …  

Contextually Relevant Mobile Ads See Impressive Clickthrough Rates – eMarketer

Jan 17 2012

Contextually Relevant Mobile Ads See Impressive Clickthrough Rates – eMarketer.

Curious Consumers Begin Scanning QR Codes – eMarketer

Jan 17 2012

Curious Consumers Begin Scanning QR Codes JANUARY 17, 2012 Top reason to scan was to find out what would happen Half of smartphone users have now scanned a QR code at least once, according to research from Chadwick Martin Bailey, but findings suggest marketers have still not proven their value to consumers. via Curious Consumers […]