Are virtual shops becoming the norm?

 

Are virtual shops becoming the norm?

It all started in Seoul, South Korea, in July 2011. Tesco (branded Home Plus in South Korea) sought a way to increase its market share without increasing the number of stores. This led to the idea of virtual stores.

Products images were displayed in a subway station in Seoul, with QR codes allowing commuters to scan and add the items to a virtual shopping basket, checkout and pay. Products were then delivered when they got home.

CLICK LINK BELOW TO READ MORE

IMM – Intelligent Mobile Marketing Group News | LinkedIn
.