Category: Industry Articles

Making the Case for Mobile (Part 2) – Text Message Campaigns

Jun 14 2013

Part 2 of Series  (See Part 1  – Mobilizing Your Website Content – Here) Why is mobile an important part of a business marketing plan?  Because as a fairly new player in the marketing arena, it is incredibly cost effective.  The return on investment for mobile marketing is considerably higher than other traditional marketing because […]

Making the Case for Mobile (Part 1)

Jun 07 2013

Mobilizing Your Website Content As a mobile marketing professional, I am often asked why mobile is important for businesses to consider as part of their marketing plans.  The simple response is that people across the globe are connecting through mobile devices more than ever before. We no longer use phones just for calling – we […]

Our Services

Jun 04 2013

Marketing Your Products using Social Media

Apr 24 2013

A big Thank You to Professor Dayton Maxwell at SUNY Cobleskill for allowing me to present to his Agricultural Marketing students this morning! I enjoyed being able to share information with your class and hope they found the information useful.  For anyone who would like to see the presentation or refer back to it – […]

Black Friday Tips

Nov 08 2012

Did you know that Black Friday brings in over $52.4 billion dollars in revenue? Get your business on track this season and start bringing in holiday sales! Central NY Mobile Marketing has put together a few tips to help you get the most out of this huge shopping holiday. Start now! Give your business ample […]

Why Go Mobile?

Oct 12 2012

Susan O’Handley, 607-643-5680, HARTWICK, NY — The use of mobile devices (smartphones and tablets) is continuing to grow at an amazing pace. Smartphone usage for 2011 is estimated at 90.1 million with an expected increase to 106.7 million users in 2012, according to a September 2011 study by eMarketer. Tablet sales trends are even […]

Using Mobile for Retail Marketing

Oct 04 2012

Of all the businesses affected by the economic downturn, retailers have likely suffered the greatest losses. Declines in expendable income have resulted in a loss of sales for non-essential purchases. Retailers that have survived the last few years need new ways to reach customers and climb back to financial stability. Mobile marketing is one of […]

Home Buyers Go Mobile

Sep 27 2012

Home Buyers Go Mobile What will they find when they look in YOUR area? A recent report from Zillow (a leading real estate information marketplace) announced that mobile searches for homes have overtaken search via personal computer.  Their report indicated that 98% of home buyers found mobile devices to be valuable tools in their new home […]

Filling your Restaurant on your Slow Nights

Sep 20 2012

Every restaurant has one: a night when you’re ready to go, a full staff on hand, fresh foods loaded in the refrigerators, tables set with clean linens and sparkling cutlery. You open the doors, expecting a busy night, ready to provide customers with a dining experience that will have them raving to their friends and […]

Preparing for your Holiday Marketing

Sep 12 2012

If you haven’t started planning for your Holiday Marketing, it’s not too late.  How will you be marketing to get people into your business through the holiday season?  Does your campaign gear only on traditional marketing through newspapers and radio ads or are you including some non-traditional efforts as well? One effective non-traditional marketing method […]