+ Category: Industry Articles
Chili’s continues mobile bar code push with scannable menus – Software and technology – Mobile Marketer
Jan 25 2012- Susan O'Handley, CNYMM
Chili’s continues mobile bar code push with scannable menus – Software and technology – Mobile Marketer. A great way to show nutritional information for menu items!
Kraft slices up 360-degree marketing campaign with QR codes – Software and technology – Mobile Marketer
Jan 25 2012- Susan O'Handley, CNYMM
Kraft slices up 360-degree marketing campaign with QR codes – Software and technology – Mobile Marketer. Some examples of how Kraft is using mobile to engage customers!
Engagement of Your Most Valuable Customers | ClickZ
Jan 25 2012- Susan O'Handley, CNYMM
Engagement of Your Most Valuable Customers | ClickZ. Moble provides opportunities to interact with your customers! Nice article.
Why now is the time to optimize for mobile – Mobile Marketer – Columns
Jan 25 2012- Susan O'Handley, CNYMM
Why now is the time to optimize for mobile – Mobile Marketer – Columns. … WITH THE UBIQUITY of mobile phones, in general, and the large and growing penetration of smartphones, mobile campaigns are one of the best places to focus your campaigns and advertising dollars.
A Guide to Mobile Advertising
Jan 18 2012- Susan O'Handley, CNYMM
There is great information and guidance in this new publication from Mobile Marketer! 60 pages in all, but a comprehensive resource. http://www.mobilemarketer.com/cms/lib/13716.pdf
SMS, QR codes and mobile video get vote of confidence – Mobile Marketer – Q&A
Jan 17 2012- Susan O'Handley, CNYMM
SMS, QR codes and mobile video get vote of confidence – Mobile Marketer – Q&A. SMS, QR codes and mobile video get the vote of the top marketing executive at Syniverse as mobile channels that will gain the most marketer and retailer traction this year. …
Contextually Relevant Mobile Ads See Impressive Clickthrough Rates – eMarketer
Jan 17 2012- Susan O'Handley, CNYMM
Contextually Relevant Mobile Ads See Impressive Clickthrough Rates – eMarketer.
Curious Consumers Begin Scanning QR Codes – eMarketer
Jan 17 2012- Susan O'Handley, CNYMM
Curious Consumers Begin Scanning QR Codes JANUARY 17, 2012 Top reason to scan was to find out what would happen Half of smartphone users have now scanned a QR code at least once, according to research from Chadwick Martin Bailey, but findings suggest marketers have still not proven their value to consumers. via Curious Consumers […]
Get ready for considerably higher mobile marketing budgets in 2012 – Mobile Marketer – Strategy
Jan 13 2012- Susan O'Handley, CNYMM
Get ready for considerably higher mobile marketing budgets in 2012 – Mobile Marketer – Strategy.
Google Merges Search and Google+ Into Social Media Juggernaut | LinkedIn
Jan 13 2012- Susan O'Handley, CNYMM
Google Merges Search and Google+ Into Social Media Juggernaut | LinkedIn.