Curious Consumers Begin Scanning QR Codes – eMarketer

Curious Consumers Begin Scanning QR Codes

JANUARY 17, 2012

Top reason to scan was to find out what would happen

Half of smartphone users have now scanned a QR code at least once, according to research from Chadwick Martin Bailey, but findings suggest marketers have still not proven their value to consumers.

via Curious Consumers Begin Scanning QR Codes – eMarketer.