Text SMS Marketing – How Your Business Can Use It

SMS marketing stands for Short Message Service and is usually used with texting to mobile devices.  There are a number of ways that SMS programs can be used by businesses in many industries.  SMS programs can help to build brand awareness, increase sales, improve customer loyalty and attain high percentages of customer retention.

Here are a few examples of how some industries use SMS Marketing – the only limit is your imagination!

  • Promote Products
  • Promote Services
  • Provide Incentives
  • Provide Coupons
  • Mass Alerts (appointment time change, product ready for pickup, school closings)
  • Appointment Reminders
  • Information and Tips related to an Industry
  • Real Estate Information Query (no more flyers – with notification to selling agent)
  • Real Estate Price Update Notifications
  • Real Estate New Listing Notifications
  • Open House Announcements
  • Convention Use – Attendees opt in and receive announcements and reminders, cancellations, assignments, changes, etc.
  • School event notifications
  • School emergency alerts
  • School closings and delays
  • School lockdown notifications
  • Car Dealership CarID Inquiry for pricing, safety ratings, special features, promotions, financing options
  • Automotive service incentives, reminders, promotions
  • Pharmacy refill notification
  • Medication compliance reminders
  • Special Event or Exhibit Reminders

The first step in the program is building your list of opt-in subscribers.  This can be done through a form on your website or at your business, a special text campaign for opt-in, or a QR Code campaign.  Once your list is established, begin promoting and tracking the effectiveness of your campaigns!  Test different things and see what works best for you.