What are the benefits of having a mobile optimized site?

Published on Thursday, 05 September 2013 08:00

Susan O'Handley, CNYMM

 

The main benefit of a mobile optimized site is providing a great overall website experience to your mobile users. With over 70 million Americans and 58 million Europeans browsing websites from their phone every month, it has become a necessity to provide a quality mobile experience and provide quick access to information about your business. A mobile optimized site also helps convert mobile traffic to customers by using special mobile website features like Click-to-Call and Mobile Maps with Directions.