What is the difference between a regular site and a mobile optimized site?

Published on Wednesday, 04 September 2013 10:51

Susan O'Handley, CNYMM

 

A regular website is usually designed for viewing on a desktop computer. When viewed on a smaller mobile device, the user experience isn’t that great as certain elements from the site might not appear or may not function optimally. Mobile-optimized sites solve this problem by creating a version of the website that specifically designed to look great on all mobile phones. In addition, mobile websites may also include features that take advantage of the advanced capabilities of a mobile phone such as a click-to-call button that, when clicked, places a call.