Why Go Mobile?

Susan O’Handley, 607-643-5680, susan@cnymobilemarketing.com
HARTWICK, NY — The use of mobile devices (smartphones and tablets) is continuing to grow at an amazing pace. Smartphone usage for 2011 is estimated at 90.1 million with an expected increase to 106.7 million users in 2012, according to a September 2011 study by eMarketer. Tablet sales trends are even higher with 63.6 million tablets sold in 2011, with anticipated sales of 103.5 million in 2012 and 326.3 million in 2015 (Gartner “iPad and Beyond: The Future of the Tablet Market).

Is your business easily accessible to these users? Now is the time to find out. If you have one of these devices, navigate to your business website and assess the display. The two primary systems in the phone and tablet marketplace are iPhone (Apple) and Android, so make sure you view your site on both platforms.

Without touching your device, can you easily read your content? Does your website display as a miniature version of what you see on your home computer or laptop? When a user has to pinch to zoom and scroll through your content on their device (up and down/side to side), they are more likely to become frustrated when attempting to find information.

A mobile web page should be designed for efficiency. It can maintain the look and feel of your company’s branding; however, it should easily lead users to the content on your site that is most important, without the accidental clicks that come with having to enlarge or move the page around to find specific information.

A user should be able to touch a button to: initiate a direct phone call from their device; access directions and a map directly to your location; open an email to an information address; quickly and easily find product information and make a purchase from your business. According to a recent study from Google, “The Mobile Movement: Understanding Smartphone Users”, 95% of smartphone users have used their device to search for local information; 61% of these call a business after searching and 59% visit the location; 90% act within 24 hours.

Several additional sources predict that by 2013, searches from mobile devices will exceed searches made from home computers. Is your business ready?

Central NY Mobile Marketing provides exceptional service and affordable solutions for your business’s mobile marketing needs. Contact us today to schedule a free consultation by phone at 607-643-5680 or by e-mail at susan@cnymobilemarketing.com.

Central NY Mobile Marketing helps businesses develop and manage promotional campaigns through the design, implementation and management of mobile device web pages, QR Codes, SMS text messaging, e-mail marketing, and cross-channel social networking. Additional services include Google AdWords marketing campaign management, WordPress website development and technology training.