Women’s Influence on Purchase Decisions on the Rise – eMarketer

Women’s Influence on Purchase Decisions on the Rise – eMarketer.

Women’s Influence on Purchase Decisions on the Rise

FEBRUARY 1, 2012

Millennial women most likely to broadcast shopping decisions, recommendations

Today’s US woman is expanding her “sphere of influence,” according to September 2011 research from Fleishman-Hillard, Hearst and Ipsos Mendelsohn. Through social networks and web tools, she is both contributing and seeking out purchase recommendations from friends and followers.

…click title to read more at eMarketer!